Creative Strategy · Experience Design

e-OSCAR 4.0

Creative Strategist & Project Lead · 2022–Present

One visual language for a complex national platform.

Since 2022, I’ve worked with e-OSCAR as a Creative Strategist & Project Lead, helping make a complex credit dispute platform easier to understand. My work brings together website design, copy, training resources, videos, presentations, and customer communications. I get to know how the platform works and what different users need, then find clear, creative ways to guide them—from getting started to understanding new features.

15K+ customers · 100+ experiences · 1,500 attendees · 40+ sessions

e-OSCAR 4.0 case study cover

Product strategy

Section 01

The ambiguity

How do you make a federally regulated platform understandable to customers without oversimplifying compliance?

After — redesigned e-OSCAR website
Before — original e-OSCAR website
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BeforeAfter
Drag to compare — the e-OSCAR website before I was hired vs. my redesign

The decision

User perspective

Users needed clarity, confidence, and guidance through unfamiliar regulatory workflows.

Business perspective

The business needed consistency, scalability, stronger adoption, and less dependence on live support.

I shifted the experience from disconnected training materials to one modular visual system that could serve both needs.

Experience maps
Experience maps
Scheduling / Requesting Archives — training slide
Scheduling / Requesting Archives — training slide

The direction I set

I defined the learning architecture, creative standards, and cross-channel strategy—aligning product, compliance, training, and development.

How I led

Section 02

The influence

I helped shift the team from viewing training as a collection of materials to treating it as a connected product experience. I made the strategy tangible through prototypes, visual examples, and clearly defined user journeys.

e-OSCAR 4.0 webinar — What's Changing
e-OSCAR 4.0 webinar — What's Changing

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The alignment

I created learning architectures, experience maps, presentation decks, reusable templates, and visual standards that gave product, compliance, training, and development teams a shared direction.

The simplification

I divided complex regulatory workflows into role-based learning paths, short microlearning modules, step-by-step guides, and scenario-based experiences users could understand and apply.

Microlearning video — Accessing ACDVs
Microlearning video — Accessing ACDVs
ACDV microlearning video series
ACDV microlearning video series

The welcome packet

I worked with the billing department to create a welcome packet that gathers everything a new client needs in one place—and gives past clients an easy way to revisit anything new.

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Billing welcome packet page 1
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Billing welcome packet

The podcast studio

I helped redesign e-OSCAR's podcast and video studio—shaping the set, lighting, and on-camera look so every recorded deliverable felt as polished and on-brand as the platform itself.

Studio set — redesigned
Studio set — redesigned
Studio in production
Studio in production
Reusable templates & visual standards — e-OSCAR banner system
Reusable templates & visual standards — e-OSCAR banner system

Simplicity

Section 03

The event

Simplicity is an e-OSCAR educational event that brings the credit reporting community together to learn, connect, and build confidence using the platform. Through practical sessions and expert guidance, attendees explore tools and workflows that help simplify credit dispute management.

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Christy MacdonaldSimplicity 2024 — API Services: Data Reconciliation via InsightsPresented by Christy Macdonald · Manager, Client Relations