Creative Strategy · Experience Design
e-OSCAR 4.0
Creative Strategist & Project Lead · 2022–Present
One visual language for a complex national platform.
Since 2022, I’ve worked with e-OSCAR as a Creative Strategist & Project Lead, helping make a complex credit dispute platform easier to understand. My work brings together website design, copy, training resources, videos, presentations, and customer communications. I get to know how the platform works and what different users need, then find clear, creative ways to guide them—from getting started to understanding new features.
15K+ customers · 100+ experiences · 1,500 attendees · 40+ sessions

Product strategy
Section 01The ambiguity
How do you make a federally regulated platform understandable to customers without oversimplifying compliance?


The decision
User perspective
Users needed clarity, confidence, and guidance through unfamiliar regulatory workflows.
Business perspective
The business needed consistency, scalability, stronger adoption, and less dependence on live support.
I shifted the experience from disconnected training materials to one modular visual system that could serve both needs.


The direction I set
I defined the learning architecture, creative standards, and cross-channel strategy—aligning product, compliance, training, and development.
How I led
Section 02The influence
I helped shift the team from viewing training as a collection of materials to treating it as a connected product experience. I made the strategy tangible through prototypes, visual examples, and clearly defined user journeys.

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The alignment
I created learning architectures, experience maps, presentation decks, reusable templates, and visual standards that gave product, compliance, training, and development teams a shared direction.
The simplification
I divided complex regulatory workflows into role-based learning paths, short microlearning modules, step-by-step guides, and scenario-based experiences users could understand and apply.


The welcome packet
I worked with the billing department to create a welcome packet that gathers everything a new client needs in one place—and gives past clients an easy way to revisit anything new.
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The podcast studio
I helped redesign e-OSCAR's podcast and video studio—shaping the set, lighting, and on-camera look so every recorded deliverable felt as polished and on-brand as the platform itself.



Simplicity
Section 03The event
Simplicity is an e-OSCAR educational event that brings the credit reporting community together to learn, connect, and build confidence using the platform. Through practical sessions and expert guidance, attendees explore tools and workflows that help simplify credit dispute management.
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Simplicity 2024 — API Services: Data Reconciliation via InsightsPresented by Christy Macdonald · Manager, Client Relations



































































