Product Marketing · Creative Strategy · Portfolio

Creative strategy for

I love taking something complicated and finding a simple, creative way to explain it. For over 10 years, I’ve helped businesses do that through design, messaging, and websites. I start by getting to know the business and its audience, then create work that helps people understand what they offer and why it matters.

AI tools I work with

ChatGPT · Claude · Google Gemini · Perplexity · Lovable · Higgsfield · ElevenLabs · Synthesia · Cursor · Gamma · HeyGen · Pictory AI

Design & build tools

Photoshop · Illustrator · Premiere Pro · Figma · Webflow · Squarespace · Shopify · Canva

Portrait of Jennifer Small

Capricorn SunSagittarius MoonTaurus Rising

Selected work

04 field notes
03

Aerospace & Defense

Blackbird Aerodynamics & Forward Motion Systems

Independent Creative Director · 2017–Present

The problem:
Two engineering firms pursuing multimillion-dollar commercial and government contracts — including Forward Motion Group, an 8(a), HUBZone and EDWOSB-certified federal procurement partner, and Black Bird, which supplies certified UH-60 Black Hawk parts salvaged from decommissioned US Army aircraft to operators in 50+ countries. Their buyers are procurement officers with zero patience for fluff.
What I did:
Directed digital design and brand positioning end to end — identity, collateral, and a website that leads with proof: 500+ parts in stock, AS9100D, EASA Part 145 and FAA Repair Station credentials, and a clear source → inspect → certify → deliver process.
What changed:
The refreshed brand presence supported successful pursuit of multimillion-dollar commercial and government contracts.
Visit uh60-bba.com ↗Visit forwardmotiongroup.com ↗
Blackbird Aerodynamics & Forward Motion Systems website homepage
Three UH-60 Black Hawk helicopters in the Black Bird hangar
04

Wellness & Self-Growth

Gemini Near Me

Product & Branding Consultant · Brand Positioning & Product Strategy

The problem:
A founder-led astrology and matchmaking app with room to become something bigger.
What I did:
Repositioned it around self-love and relationships, guided a team in Ukraine on the product, and brought the founder's coaching to life as IRYNA AI.
What changed:
A broader self-love platform.
Gemini Near Me website homepage
Gemini Near Me app home screen with IRYNA EI counselor

Also translated — a calm, elevated redesign for a dental practice · brand and product for a fitness startup (sold its codebase after launch) · acquisition funnels for a financial-hardship nonprofit · identity systems for luxury home-service businesses.

The method

01 — 03
01

Get fluent, fast

Before I open a design file, I sit with the subject-matter experts until their vocabulary stops sounding like a foreign language. Regulatory language, flight dynamics, algorithmic scoring — the brief only gets good once I actually understand it. Then I read every review I can find — customers tell you exactly why they hesitate.

02

Find the one message

Every product has a single promise buried inside it. I find it before I touch a headline, a layout or a color — because that's what the whole campaign gets built around.

03

Build the system, not the artifact

A deck ships and gets forgotten. A grid, a type pairing, a color logic — a team can run with those long after I'm gone. I hand off systems that outlast the project that funded them.

Capabilities

10+ yrs
  • Market & user researchReviews, interviews, competitor gaps
  • Positioning & messagingOne clear promise per product
  • Go-to-market & launchConcept to campaign
  • Landing pages & conversionUX/UI included
  • Creative directionBrand and campaign systems
  • Team & vendor leadershipMentorship, feedback, delivery
  • Photoshop
  • Illustrator
  • Premiere Pro
  • Figma
  • Webflow
  • Squarespace
  • Shopify
  • Canva
Jennifer Small

Have a product people should love, but don't yet? Let's fix that.

I'd love to hear what you're working on. Send a note or call — I usually reply within a day.

— Jennifer

Contact

Elsewhere

  • Résumé — add link