Gemini Near Me

From matchmaking to self-love

The original concept centered on astrology and matchmaking. Through competitive and user research, I helped identify an opportunity to expand the app’s purpose toward self-love, mental wellness, and personal growth. This meant rethinking how the brand presented itself, what the product offered, and how people would experience it.

Positioning & product

I worked closely with Iryna to refine the positioning and messaging around this broader vision. Alongside a team of designers and developers in Ukraine, I guided the product experience and helped connect her coaching approach with the app’s features and user journey.

IRYNA AI

I also sourced an AI-avatar partner to support the development of Iryna’s digital presence. The app’s AI coach, IRYNA AI, brought her guidance into an experience people could access alongside journaling, affirmations, meditations, and relationship tools.

Beyond the app

Beyond the app, I set up a podcast studio and advised on social media strategy, helping create more ways for people to discover the brand and connect with its founder.

A broader platform

Gemini Near Me evolved from an astrology and matchmaking concept into a broader self-love and relationship platform. Its social content reached more than one million views, and I concluded the engagement with a strategy and roadmap handoff to support the team’s next phase.